EBet, which primarily offers esports betting across a range of content, has also developed a comprehensive sportsbook and online casino platform for its partner operators.
The company also owns several B2C operators in the esports and iGaming industry, including Karamba, Hopa, Griffon Casino, BetTarget, Dansk777, GenerationVIP and Gogawi. In total, these brands have approximately 1.5 million customers.
To develop its technology, EBet also partners with a range of fellow developers and suppliers, including Oddin and SoftSwiss.
EBet CEO Aaron Speach said: “Our leadership team and I believe this is the right time to rebrand our company to reflect who we are and where we are going. This new brand and evolving positioning perfectly illustrate our growing ambition to serve the entire Millennial and Gen Z market.”
As part of the rebrand, EBet has launched a new company logo, visible across its website and social media channels. It will officially commence trading under the new name on 5 May.
In December 2021, the company secured access to a UK gambling licence through the acquisition of Aspire Global’s B2C assets, at a total cost of $75.9m.
Since then, EBet has stepped into the crypto-gaming market, partnering with Turnt Gaming to produce a fighting game built on Polygon’s blockchain solution. The game features Floyd Mayweather and Deontay Wilder as NFTs.
Most recently, EBet filed a patent for a “financial instrument performance-based pari-mutuel betting system and method,” which rewards bettors for the largest gain or smallest drop over a set period of time.