OnlineLand-BasedSports BettingIndustry

BetMGM expands multi-platform partnership with SportsGrid

BetMGM and SportsGrid have confirmed the extension and expansion of their multi-year, cross-platform partnership.

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As per the terms of the deal, BetMGM provides insight for a range of SportsGrid broadcasts, including Ferrall Coast to Coast, Pro Football Today and In-Game Live Primetime. 

Additionally, SportsGrid’s football analyst Warren Sharp broadcasts reports from MGM Resorts locations, including Maryland’s MGM National Harbor.

BetMGM CRO Matt Prevost said: "SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season."

Odds and promotions from BetMGM will now feature throughout the entirety of Ferrall Coast to Coast, with Sharp’s live reports set to air across SportsGrid’s multimedia digital and social platforms.

SportsGrid COO Adam Kaplan said: "We are thrilled to be expanding our relationship with BetMGM on the heels of our initial partnership launch earlier this year.

“By further leveraging SportsGrid's media-as-a-service model, BetMGM will benefit from the scale of our network's audience and distribution footprints, the integration of top talent like Warren Sharp and the live content production from premier MGM Resorts properties."

Sharp joined SportsGrid as lead pro football analyst last week, signing a multi-year deal to deliver live reports across the network’s weekday and weekend schedule.

Sharp will also work to support SportsGrid’s new app launch, as well as the company’s social media strategy.

Earlier this month, SportsGrid launched on FuboTV in the US and Canada, in an effort to take advantage of the convergence of live sports programming and betting.

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