OnlineSports BettingIndustry

Manchester City FC signs licence agreement with Highlight Games

Manchester City FC has entered into a licence agreement with London-based virtual sports and games supplier Highlight Games.

highlight games manchester city football gambling insider web image

The deal will give Highlight the rights to make use of archive footage from Manchester City domestic and league cup games. Highlight is set to introduce a range of new Instant Win products, featuring footage of Manchester City goals and football action in an online scratch card game format.

Highlight Co-CEO Steven Holmes said: “I’m delighted to announce this licensing agreement with one of the most prestigious football clubs in the Premier League.

“This agreement will enable Highlight Games to further extend its product portfolio, combining unique archive footage with Manchester City’s intellectual property to create premium branded games. 

“We are confident that the simplicity of our new Instant Win games, combined with the best goals from Manchester City’s past seasons, will prove very popular with players.”

Highlight offers a range of sports-focused betting experiences, in a live video format. Its products are available in jurisdictions including the UK, Italy, USA, Greece, Turkey, Colombia and the Philippines.

The supplier's products are fully optimisable and can be delivered to sportsbooks or to operator’s online platforms across retail, online and mobile services.

In February, Highlight announced plans to add virtual horse and dog betting to its portfolio, in an effort to increase its product offering and drive growth.

The company secured the rights to use archive footage from the Scottish top flight last year, as it planned to launch a suite of games featuring Scottish football action.

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