Aruze Gaming appoints Lesley Hodges as Senior Director of Marketing
Supplier Aruze Gaming has appointed Lesley Hodges as its Senior Director of Marketing.
With over 20 years of experience marketing in the gaming industry, Hodges will be responsible for designing, implementing, monitoring, and directing the company’s marketing strategies and programs. Her new role will also include overseeing market research, product planning and advertising functions, as the company focuses on expanding its “Activ-Play” gaming portfolio.
Hodges has previously worked at AGS and Bluberi, with Aruze now aiming to utilise this experience as it expands on a global scale.
Rob Ziems, President of Aruze Gaming, said: “Marketing supports sales teams and helps them support our customers. But we are also the guardians and evangelists of the company’s brand across many audiences.
“From the frontline technicians in the field, all the way through every level of the organisation, any communications we put out both internally and externally must always portray the company as what it is: an accessible, fun, intuitive and innovative gaming company that values its customers and its people.”
Hodges added: “Marketing and communications are vital for sharing our vision with our customers and our partners.
“Being able to effectively communicate the strides we’re making in active play gaming is critical to our efforts to continuously innovate the gaming space and lead the way.”
Aruze Gaming will feature in the upcoming issue of Gambling Insider magazine, discussing its new cabinets.
In July, the supplier also announced the appointment of Kurt Hansen as its new Vice President of iGaming.
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