Hartman was most recently EVP of Business Operations at the United States Football League and SVP of Digital Partnerships & Wagering at Fox Sports.
He has also held several other positions, including SVP of Corporate Development at Fox Corporation and SVP of Mergers & Acquisitions at News Corp.
Before this, Hartman was Managing Director at global investment management firm Caledonia, and spent over a decade at UBS.
Hartman will lead group strategy in his new role, working with PointsBet’s Global Leadership Team and the company's Board of Directors.
Hartman’s goals are to enhance and execute the company’s strategy and vision, identify new opportunities and strengthen PointsBet’s operations.
PointsBet CEO Sam Swanell said: “We are very pleased that a senior executive of Edward’s quality and experience is joining PointsBet.
“With more than two decades of corporate and operational development experience in capital markets, media and wagering, I’m confident that his strategic insights will help maximise PointsBet’s success."
Hartman added: “PointsBet has quickly established a competitive position in its core global markets. The business has incredibly strong operating momentum and a team of people behind it.”
“I am humbled and excited to have the opportunity to help drive PointsBet’s strategic priorities, particularly in the fast-growing North American market. I look forward to working with Sam and the broader management team.”
The news follows PointsBet's announcements yesterday (30 August 2022), when it firstly launched a sports betting newsletter in conjunction with Front Office Sports.
PointsBet was also awarded provisional certification for sports wagering by the Kansas Racing and Gaming Commission.