Supporters of the Saints now have a new location to celebrate – or commiserate, as was the case last Saturday when the club suffered a 1-0 defeat to Manchester United.
The Saints Social Club is a bar for fans, featuring artwork, kits and memorabilia from Southampton’s 136-year history.
And in a play on the club’s nickname, the destination will also feature stained-glass artwork of Southampton icons, both past and present, such as James Ward-Prowse, Alan Shearer and Nathan Redmond.
“It’s been brilliant to work in close collaboration with the representatives of our Saints Voice panel and to find out what really matters to them in order to bring the best matchday experiences for our fans,” said Sarah Batters, Southampton’s Director of Marketing & Partnerships.
“The new Saints Social Club will provide a wonderful opportunity to bring our fans together and act as a real focal point for our local community.”
The Saints Social Club will remain open throughout the season for all fans. It will also be used to host certain community events for the Saints Foundation.
Sportsbet, meanwhile, is Southampton’s main sponsor. The Crypto Fan Fund was launched in November 2021, and the brand donated two Bitcoin (BTC).
This was earmarked for a fan-led initiative, which ultimately led to the Northam, a pub near Southampton’s home ground, being turned into a dedicated destination for fans.
Helen Edwards, Head of Responsible Gambling at Sportsbet.io, said: “It’s been a privilege to work with Saints Voice and the Southampton fans throughout this process, and we’re so excited to see the Saints Social Club come to fruition this summer.”