Beter and Bayes Esports sign strategic partnership extension

The extension sees the provider of next-gen betting and gaming solutions continue to offer its esports product to its clients, and also enables the group to continue building its reputation in the vertical of esports.

The partnership enables Beter to offer odds, while also significantly increasing the uptime and helping manage the integrity risks more efficiently, the company noted.

“We are thrilled to have extended our partnership with Bayes Esports and it forms an important part of our overall global strategy for esports leadership,” said Beter Esports General Manager Evgeniy Bekker. “Our team looks forward to a long and prosperous relationship.

“We pride ourselves on offering a comprehensive esports solution in the industry, working with some of the biggest operators in the world and this collaboration cements our position as the leading esports provider in the market.”

Beter is also part of the Bayes Esports Partnership Program, a network that aims to establish rules and solutions by setting standards within esports to ensure the long-term integrity of the industry.

Bayes Esports CEO and Managing Director Martin Dachselt commented: “Partnering with companies such as Beter, that have the same vision of providing the best betting experience possible, whilst maintaining the highest possible standards, will only help to create a credible and trusted industry.

“It has been partnerships such as this, built around official live data, that have actively contributed to the development of esports as a whole and we are delighted to continue our partnership with Beter.”

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Peter Lynch

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Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

He regularly interviewed leading executives and industry figures to bring firsthand perspectives on regulatory changes, commercial strategy and emerging market trends to Gambling Insider’s professional B2B audience.

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