Published
OnlineMarketingSports BettingIndustry

Operator theScore debuts new TV spots and signs Jordan Schultz

TheScore Bet has launched new TV spots in conjunction with its new Canadian ‘Get Into Bet Mode’ marketing push.

jordan schultz nba nfl analyst gambling insider web image

As the autumn sports betting season gets underway in Canada, the advertisements will feature actors Jon Lovitz and Patrick J. Adams, as well as Canadian comedian Russell Peters, while highlighting theScore Bet’s new sportsbook offering and media app integration.

Aubrey Levy, SVP of Content and Marketing for theScore, said of the latest campaign: “We’re bringing back our get into bet mode campaign with new themes and new talent as we enter the action-packed fall sports season. This new campaign phase is tailored toward educating fans, many of whom re-engage in the fall, on key theScore Bet product enhancements and features."

Meanwhile, Jordan Shultz has agreed to join theScore as an NFL insider for the digital media company.

His new role will see him produce multimedia and written content, which focuses on the NFL and NBA, while also giving betting analysis and insight for consumers.

Levy said after confirming the deal: “We are thrilled to welcome Jordan to the team and to help build out our original NFL reporting, as we incorporate his insider coverage and informed analysis across our multimedia channels.

“Jordan is a versatile talent who has strong NFL and NBA relationships and has built an impressive media footprint. With his proven news breaking and on-air video capabilities, he adds a brand new dimension to our in-app editorial and multimedia coverage. We’re excited to integrate him across our host of digital programming and collaborate on original content initiatives.”

Shultz added: “theScore is an innovative digital sports media and betting leader, and I could not be more excited to join the team and contribute across their many media channels.”

 

Premium+ Connections
Premium

Galaxsys

 
Premium

Sport Generate

 
Premium

PIN-UP Partners

 
 
Premium

GammaStack

 
Premium

Digitain

 
Premium

Imagine Live

 
Premium

Lynon

 
Premium

1xBet Partners

 
Premium

RISK

 
Premium

Revsharks

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...