Published
OnlineCasinoMarketingSports BettingIndustry

Stake to serve as official partner of European Cricket Championships 2022

Stake.com will serve as an official partner of the European Cricket Championships 2022 (ECC), set to run through 14 October.

stake com european cricket champ partnership gambling insider web image

A ten10 tournament, ECC is hosted by the European Cricket League (ECL) and will this year see 21 teams compete over a five-week period.

During that time, Stake.com, a cryptocurrency-focused betting platform, will benefit from enhanced exposure.

The partnership includes branding across international TV programme graphics, which will be seen by more than 40 million viewers per day, according to ECL estimates.

“European Cricket is proud to partner with Stake.com, one of the most innovative and engaging companies within this sector, for the European Cricket Championships 2022,” said Roger Feiner, ECL Chief Executive.

He added: “Like Stake.com, we are innovators, and we believe there can be a lot of overlap between our companies when it comes to principles and best practices.

“We are particularly excited about our new evening matches for Stake.com that will be broadcast primetime into the cricket key markets.”

This agreement will complement Stake.com’s existing partnerships with other sporting organisations, such as Everton FC, with whom it inked a sponsorship deal in June.

Also in the world of English football, Stake.com and Watford FC extended an ongoing sponsorship agreement in late July.

“We are excited for this partnership with the European Cricket Championships,” said Dominic Rae, Sponsorship Manager at Stake.com.

“We have been impressed with the tournament's growth and cricket is a sport with an enormous and passionate fan base.

“We are looking forward to seeing some top-class action across the 120 matches of the tournament.”

Premium+ Connections
Premium

RISK

 
Premium

Lynon

 
Premium

Imagine Live

 
Premium

Digitain

 
 
Premium

GammaStack

 
Premium

PIN-UP Partners

 
Premium

1xBet Partners

 
Premium

Sport Generate

 
 
Premium

Galaxsys

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Esportes Gaming Brasil

Ana Carolina Luna Maçães

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...