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Bragg Gaming Group agrees content development partnership with Bally’s Interactive

Bragg Gaming Group has entered into an iGaming content development partnership with Bally’s Interactive, the digital arm of Bally’s Corporation.

bragg ballys

Through the deal, Bally’s Interactive online brands such as Virgin Casino, JackpotJoy and Vera&John will launch content from Bragg’s proprietary slots studios, as well as from a range of exclusive proprietary and third-party titles from Bragg’s existing and future portfolio.

“Bally’s Interactive, and before that Gamesys, has a well-earned reputation for recognising quality game development studios that offer content differentiation that attracts players, a key driver of player engagement across globally regulated iGaming markets,” said Bragg Gaming Group CEO Yaniv Sherman.

“By bringing proprietary content from our Atomic Slot Lab and Indigo Magic studios, as well as games from our exclusive third-party portfolio, to Bally’s Interactive online brands in different jurisdictions around the world, we are expanding the reach of our most popular games that also offer us our best economic returns.”

Moreover, Bragg will distribute titles on an exclusive basis through its Remote Game Server from a select number of Bally’s Interactive’s third-party partner studios.

Sherman added: “In addition, with this partnership we are significantly growing our portfolio of high-quality, exclusive third-party titles which we expect will further strengthen our profile in key regulated markets. We look forward to working closely with the Bally’s Interactive team to establish market and brand-specific game launch roadmaps that will bring more players the content they favour.”

Robeson Reeves, President of Interactive at Bally’s Corporation, commented: “Bragg’s ability to offer games at speed and with simplicity into new markets is strategically important for us and we’re delighted to enter into this new partnership with a group that is quickly becoming one of the industry leaders.

“Both Bally’s Interactive and Bragg have enjoyed strong growth in recent months and share similar ideals in terms of providing high-calibre entertainment with care, making this an alliance we’re very confident will lead to great mutual success.”


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