Published
OnlineCasinoIndustry

Bragg Gaming Group agrees content development partnership with Bally’s Interactive

Bragg Gaming Group has entered into an iGaming content development partnership with Bally’s Interactive, the digital arm of Bally’s Corporation.

bragg ballys

Through the deal, Bally’s Interactive online brands such as Virgin Casino, JackpotJoy and Vera&John will launch content from Bragg’s proprietary slots studios, as well as from a range of exclusive proprietary and third-party titles from Bragg’s existing and future portfolio.

“Bally’s Interactive, and before that Gamesys, has a well-earned reputation for recognising quality game development studios that offer content differentiation that attracts players, a key driver of player engagement across globally regulated iGaming markets,” said Bragg Gaming Group CEO Yaniv Sherman.

“By bringing proprietary content from our Atomic Slot Lab and Indigo Magic studios, as well as games from our exclusive third-party portfolio, to Bally’s Interactive online brands in different jurisdictions around the world, we are expanding the reach of our most popular games that also offer us our best economic returns.”

Moreover, Bragg will distribute titles on an exclusive basis through its Remote Game Server from a select number of Bally’s Interactive’s third-party partner studios.

Sherman added: “In addition, with this partnership we are significantly growing our portfolio of high-quality, exclusive third-party titles which we expect will further strengthen our profile in key regulated markets. We look forward to working closely with the Bally’s Interactive team to establish market and brand-specific game launch roadmaps that will bring more players the content they favour.”

Robeson Reeves, President of Interactive at Bally’s Corporation, commented: “Bragg’s ability to offer games at speed and with simplicity into new markets is strategically important for us and we’re delighted to enter into this new partnership with a group that is quickly becoming one of the industry leaders.

“Both Bally’s Interactive and Bragg have enjoyed strong growth in recent months and share similar ideals in terms of providing high-calibre entertainment with care, making this an alliance we’re very confident will lead to great mutual success.”

Premium+ Connections
Premium

GammaStack

 
Premium

Galaxsys

 
 
Premium

Imagine Live

 
Premium

Lynon

 
Premium

Sport Generate

 
Premium

Digitain

 
Premium

Revsharks

 
Premium

PIN-UP Partners

 
Premium

RISK

 
Premium

1xBet Partners

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...