Published
OnlineMarketingSports BettingIndustry

STN agrees to distribute Beat the Odds among other developments

Media company STN has agreed to distribute Beat the Odds, a weekly sports betting, history and entertainment TV series.                

westgate las vegas beat the odds stn bets gambling insider web image

Media company STN has agreed to distribute Beat the Odds, a weekly sports betting, history and entertainment TV series.                

Currently, the show airs on stations owned by Gray Television, but the series hopes to expand its reach and consequently, viewership.

As a result, Beat the Odds content will be delivered to STN’s network of 1,900 local publishers, via both STN Video and STN Bets, who will also launch a Beat the Odds-branded online platform.

“We’re excited to be part of the Beat the Odds launch,” said Grant Whitmore, Head of Strategic Partnerships at STN Video.

“It fits our mission to provide robust content and monetisation opportunities for broadcasters and publishers.

“And it’ll help Beat the Odds increase its visibility and audience by delivering video clips from the show to nearly 2,000 local publishers.”

But that’s not all. SuperBook Westgate has been named Beat the Odds’ presenting sponsor. Jay Kornegay, VP of Race and Sportsbook Operations at Westgate Las Vegas, called this a “great opportunity.”

“The launch of this show with its content and expansive reach is perfectly timed as we continue to expand the SuperBook brand across the country,” he said.

Meanwhile the series hopes to add viewership in New York, Connecticut, Pennsylvania and New Jersey via the Yankee Entertainment and Sports (YES) Network.

Beat the Odds is produced at FOX5 KVVU-TV in Las Vegas and co-produced by Tupelo Honey.

“Airing Beat the Odds on the number one regional sports network in the world is beyond gratifying,” said Cary Glotzer, an Executive Producer of the show and CEO of Tupelo Honey.

“YES is the most watched regional sports network in the country and includes the important New York metropolitan area, which gives Beat the Odds a tremendous boost to our reach and to our overall plans.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
 
 
Premium Connections
The Global Gaming Awards are the most trusted and prestigious Awards in the gaming industry, recognising and rewarding the strongest performers across the previous 12 months.
25 Sep 2022

Global Gaming Awards Las Vegas 2022: Full Shortlist revealed

Gambling Insider and Gaming America are delighted to share the Shortlist for the 2022 Global Gaming Awards Las Vegas.

Life after M&A

Pariplay CCO Enrico Bradamante speaks to the GI Huddle about...

Global Gaming Awards Asia 2022: Winners revealed

The winners of the inaugural Global Gaming Awards Asia have...

Coming to America

Interblock Global CEO John Connelly speaks to Gambling Insid...

The supplier story so far

Gambling Insider speaks with leading executives from Relax G...

Read Magazine