Published
OnlineCasinoMarketing

Two of ComeOn’s casinos launch 1X2 Network branded slots

Two 1X2 Network’s products are now available to Swedish players via a deal with ComeOn Group.

1x2 network comeon casinos sweden gambling insider web image
Listen To Article

Tomb of Snabbare and Tomb of Hajper have been fully customised with graphics, logos, fonts, counters, reel symbols and several other game elements, to reflect the ComeOn Group’s Swedish-language online casinos, Snabbare and Hajper.

The games are both based on the 1X2 subsidiary Iron Dog Studio’s Book of Ba’al, and have already gone live earlier this month.

1X2 Network’s content is known for allowing operators to embed their DNA into games to increase customer interaction with the brand, which is the basis of this deal between 1X2 Network and ComeOn Group.

Ivalina Petrova at 1X2 Network said: “Following on from the runaway success of Branded Megaways™, more and more operators are exploring the idea of bespoke, branded game content. ‘Tomb of Snabbare’ and ‘Tomb of Hajper’ are two fantastic games for two of the biggest casino brands in Sweden. We hope we get the opportunity to create more games for ComeOn brands and other tier one operators.”

Jason Bradbury at ComeOn Group added: “It’s a fascinating idea to take the core elements of a proven hit game and build something quite different, some unique to our identity, over the top of it. We’re delighted how Tomb of Snabbare and Tomb of Hajper look and we know they’re going to be hugely popular with our players.

“It was a pleasure working with 1X2 on the branded ‘Tomb of’ games. Snabbare & Hajper are 2 of our biggest brands and it’s branded games like these that can be very valuable in terms of acquisition and retention. As always, we will evaluate the data and look to roll out across more brands if feasible.”


Casino News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Sightline Payments
Sightline Payments
TalkSport Bet
Kindred Group

Global Gaming Awards Asia: What to expect in 2023

Gambling Insider looks ahead to the Global Gaming Awards Asi...

The power of the rebrand

With the help of industry experts, Gambling Insider Editor T...

Evolution Europe CEO Gionata La Torre: The Italian job

Evolution Group’s new CEO Europe, sits down with Gambling...

Big Question: How can slots innovate from here?

Simon Hammon, CEO of Relax Gaming, Erkki Nikunen, Partner &...

Read Magazine

22 March, 2023

Asia bulletin: Bloomberry terminates deal to invest in PH Travel and Leisure

Bloomberry Resorts has terminated a deal sheet between itself and PH Travel and Leisure Corp, for a proposed investment in PH Travel and Leisure subsidiaries Lapulapu Leisure and Clark Grand Leisure Group.