Tomb of Snabbare and Tomb of Hajper have been fully customised with graphics, logos, fonts, counters, reel symbols and several other game elements, to reflect the ComeOn Group’s Swedish-language online casinos, Snabbare and Hajper.
The games are both based on the 1X2 subsidiary Iron Dog Studio’s Book of Ba’al, and have already gone live earlier this month.
1X2 Network’s content is known for allowing operators to embed their DNA into games to increase customer interaction with the brand, which is the basis of this deal between 1X2 Network and ComeOn Group.
Ivalina Petrova at 1X2 Network said: “Following on from the runaway success of Branded Megaways™, more and more operators are exploring the idea of bespoke, branded game content. ‘Tomb of Snabbare’ and ‘Tomb of Hajper’ are two fantastic games for two of the biggest casino brands in Sweden. We hope we get the opportunity to create more games for ComeOn brands and other tier one operators.”
Jason Bradbury at ComeOn Group added: “It’s a fascinating idea to take the core elements of a proven hit game and build something quite different, some unique to our identity, over the top of it. We’re delighted how Tomb of Snabbare and Tomb of Hajper look and we know they’re going to be hugely popular with our players.
“It was a pleasure working with 1X2 on the branded ‘Tomb of’ games. Snabbare & Hajper are 2 of our biggest brands and it’s branded games like these that can be very valuable in terms of acquisition and retention. As always, we will evaluate the data and look to roll out across more brands if feasible.”
