The move continues the group’s US expansion, after it went live in New Jersey with its own transactional waiver earlier this year.
4ThePlayer’s games will be available in the state via Gaming Realms, the company’s US platform partner. The first title to enter the Michigan market later this year will be 9k Yeti, which will be followed by 6 Wild Sharks and 3 Secret Cities.
“Each title showcases 4ThePlayer’s unique approach to slots with clear player-centric innovations that drive the entertainment experience,” a statement from the group read.
4ThePlayer.com Business Development Director and Co-Founder Chris Ash commented: “This is another exciting chapter for 4ThePlayer. We are thrilled to have our second state under our belt. Our US rollout and market-specific roadmap are looking very exciting over the next 12-month period; if you would like to know more, we will be attending G2E in Las Vegas, so get in touch to arrange a meeting.”
Based in London, the supplier was founded in 2018 by industry veterans Andrew Porter, Chris Ash, Thomaz Scalzilli, and Henry McLean, with the aim of creating “player-centric games that enhance the iGaming industry and champion the player.”
A statement from 4ThePlayer read: “The team are players themselves and have over 50 years of industry experience, as well as a proven track record having already created success in start-ups and FTSE 250 companies.”
Along with 9k Yeti, 6 Wild Sharks and 3 Secret Cities, other games from the supplier include 4 Fantastic Fish and 90k Yeti.