The newly formed company will focus its games portfolio on higher lifetime value and new players by creating content-centred games.
These games will include slots, table games, crash games and arcade games. The merged companies say a portfolio with these game types will help them scale rapidly, and meet the growing demand for iGaming content across North America and Europe.
Green Jade Group will combine five internal game production teams, and use its own proprietary remote gaming server and five aggregator integrations while providing access to over 600 casinos with new slots, player engagement features and arcade-style games.
Jesper Kärrbrink will lead the combined entity as its CEO, Robert Montgomery will assume the role of Chairman and Benedict McDonagh will focus on the company’s European business as COO.
Kärrbrink said: “We have followed GameCo for quite some time and we are big fans of what the company has achieved to date. I’m confident that together we are going to create unstoppable momentum with some very exciting times ahead.”
Montgomery added: “Green Jade and GameCo are together a great strategic fit. Both companies have respectively trailblazed a new way of looking at casino games and have established a strong reputation for producing amazing content.
“I am proud of everything we have achieved so far at GameCo, and I am confident this merger will propel the new group to the next level.”
