SB22 develops Apple Watch wagering app

SB22 has developed AW22, an industry-first Apple Watch wagering application.

SB22 develops Apple Watch wagering app

Announced at G2E Las Vegas, the patent-pending Apple Watch wagering app follows the recently GLI-33 certified Fi22 Sportsbook Platform. The group announced last week that its sportsbook had been successfully certified by Gaming Laboratories International (GLI).

“SB22’s Apple Watch app is the first of its kind in the sports betting industry and showcases the company’s commitment to delivering innovative technology that enhances the betting experience,” said SB22 COO Vladimir Jovanovic.

“The ability to quickly place a bet while on the go, or while watching a game without needing to dive through complex menus on a phone is a game changer.”

SB22 noted that AW22 offers an “intuitive way” for customers to place wagers quickly and track the outcome of their bets from their Apple Watch.

“The user experience with SB22’s native iOS platform is among the best in the industry,” said Chris Lynch, Head of Gaming Corporate Finance, Citizens.

“Intuitive features like the swipe along with new applications like its Apple Watch app and VR functionality could revolutionise the way people bet.”

SB22 added that the app displays a concise betting menu including the most popular bets, as well as personalised offers based on the user’s betting history. The group also stated that AW22 is paired directly with the native iOS SB22 phone app, enabling a high level of security that ensures only intended wagers are placed.

SB22 CCO Vik Shrestha commented: “Having a modern modular platform allows us to build technology that places the user experience at the forefront. AW22 offers a completely new way to place bets and allows our operator clients the ability to provide an innovative product ecosystem that is highly differentiated.”

Last month, SB22 launched a virtual reality betting platform aimed to offer a highly immersive experience that combines a 360-degree live game streaming with intuitive betting capabilities.

Topics
OnlineSports BettingIndustry
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Peter Lynch
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Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

He regularly interviewed leading executives and industry figures to bring firsthand perspectives on regulatory changes, commercial strategy and emerging market trends to Gambling Insider’s professional B2B audience.

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