IDecide gives instant scratch card players the option to continue playing after their initial game, offering them a digital game to potentially expand their winnings.
Groupe FDJ and Scientific Games plan to debut iDecide at the World Lottery Summit in Vancouver.
The lottery enhancement works by including a QR code on each scratch card, with a callout promoting the opportunity for a player to continue playing.
If a player wins on a physical card, they can decide to cash their winning ticket at a retail location or wager a portion or all of their winnings on a digital game.
Players can access iDecide by scanning the QR code on the physical scratch card with a mobile phone. Advancements through the digital game are randomly determined by the decisions the player makes during gameplay.
Groupe FDJ EVP of Technology and International Xavier Etienne said: “iDecide easily connects lottery players from an instant scratch card game sold at retail to the digital channel.
“These unique products were strategically developed to connect physical and digital gameplay with a focus on providing a unique digital entertainment experience for players while preserving FDJ’s strong retailer network. There has never been anything like iDecide, it is truly a product of the future for the global lottery industry.”
Scientific Games SVP of Global Product Innovation Jeff Martineck added: “iDecide easily connects lottery players from an instant scratch card game sold at retail to the digital channel.
“These unique products were strategically developed to connect physical and digital gameplay with a focus on providing a unique digital entertainment experience for players while preserving FDJ’s strong retailer network. There has never been anything like iDecide, it is truly a product of the future for the global lottery industry.”
