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NE Games teams up with no-code platform Flows

Italian slots provider Nazionale Elettronica (NE Games) has announced a deal with Flows for its no-code platform. This partnership represents the second one within the Italian market for Flows.

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Thanks to this deal, NE Games will use Flows to charge its CRM by building new features and applications without code, while enhancing personalisation via Flows’ automation technology.

Flows was designed to sit alongside any other piece of technology, with the purpose of being enabled by a business to innovate freely and without constraint.

All Flows’ customers can orchestrate different data points from one place, being able to accelerate delivery while reducing operational and development time and costs.

Danilo Festa, CEO of Nazionale Elettronica, said: “We immediately recognised how Flows can supercharge our CRM capabilities via their innovation platform by enabling us to build additional promotional tools, which will instantly improve our offering for our partners and their players with hyper-personalised promotional campaigns – all without the need to write a single line of code.”

Domenico Mazzola, Director of Sales, added: “I am super excited to add Nazionale Elettronica to our portfolio of customers. It’s truly great to see an established and ambitious company like Nazionale Elettronica place value on how Flows will ignite its business growth.

“I am looking forward to watching how they use Flows to amplify the way they both deliver promotional and player monitoring tools to players.”

In August, Flows put pen to paper on a new partnership agreement with Pragmatic Solutions.

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