Bayes Esports expands betting products in New Jersey and Colorado

Bayes Esports is set to be registered as a licensed sports betting supplier in New Jersey and Colorado, providing live data to bet365 upon its entry in both markets.

bayes esports colorado new jersey
Listen To Article

Bayes says this makes it the first registered supplier in the US to leverage esports live data directly from a game publisher.  

The supplier notes the challenges of states opening online sports betting one at a time, with different regulations, as it can be a struggle for operators to ensure each part of their betting value chain is sufficiently licensed. 

Being licensed itself, Bayes notes its status as a regulated supplier negates any worries of illegitimacy in the sports betting data it provides.  

The supplier says that bet365 has signed up for its esports live data solution in both New Jersey and Colorado, which will build on the tech stack the sportsbook offers in both states.  

Furthermore, Bayes has revealed that discussions are underway with the Nevada Gaming Control Board, to deliberate on legislation that could bring betting on esports to the state legally and responsibly. 

Bayes Esports COO and Managing Director Amir Mirzaee said: “Back in May when we announced the closing of our financing round, we stated that we were looking to expand into the US market and that we were looking to become a licensed betting supplier. Today, just a couple of months later, we have kept our promise.  

"The betting market in the US is changing and while it is still lagging behind its European counterpart, it without a doubt will be one of the biggest and most relevant markets soon. Out of all the states, New Jersey and Colorado happened to be the most progressive and open to innovation, but we expect others to follow suit very shortly.” 

Premium+ Connections
Premium

Imagine Live

 
Premium

Lynon

 
Premium

RISK

 
Premium

GammaStack

 
Premium

PIN-UP Partners

 
Premium

Revsharks

 
 
Premium

Digitain

 
Premium

1xBet Partners

 
Premium

Galaxsys

 
Premium

Sport Generate

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...