Published
OnlineCasinoIndustryPartnerships

Ezugi games go live in UK via Playbook partnership

Ezugi has strengthened its partnership with Playbook Engineering, paving the way for content from the provider to go live in the UK.

EzugiPlaybook
Listen To Article

Ezugi is part of the Evolution Group and was granted approval to enter the UK market in January.

Now, eight operator brands on the Playbook platform will offer Gambling Commission-certified games from the provider to British players.

“Making Ezugi’s rich mix of games available to operators in the UK – and through such a respected platform as Playbook – is another big and exciting step for our company,” said Balraj Bambhra, UK Territory Key Account Manager at Ezugi.

“It is a landmark moment for us, as it will increase both our visibility amongst UK operators and awareness of Ezugi’s classic and unique casino titles amongst players.”

For Playbook, meanwhile, this represents an opportunity to expand its product offering, which the company called a “key objective.”

A range of live dealer games will be available, including Andar Bahar, Teen Patti, Cricket War, Dragon Tiger, Lucky 7 and – of particular significance to Playbook – Blackjack Salon Privé.

Ceiron Jones, the company’s Head Of Casino, commented: “Increasing our product offering has been a key objective for Playbook this year, so we’re thrilled to be able to now offer UKGC-certified Ezugi content on our platform.”

He added: “Ezugi has a great mix of games and we’re confident that players in the UK will love them. Blackjack Salon Privé in particular, which is specifically aimed at high rollers, is a perfect fit for a number of our operators.”

Industry News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine