Published
OnlineCasinoIndustryPartnerships

Ezugi games go live in UK via Playbook partnership

Ezugi has strengthened its partnership with Playbook Engineering, paving the way for content from the provider to go live in the UK.

EzugiPlaybook
Listen To Article

Ezugi is part of the Evolution Group and was granted approval to enter the UK market in January.

Now, eight operator brands on the Playbook platform will offer Gambling Commission-certified games from the provider to British players.

“Making Ezugi’s rich mix of games available to operators in the UK – and through such a respected platform as Playbook – is another big and exciting step for our company,” said Balraj Bambhra, UK Territory Key Account Manager at Ezugi.

“It is a landmark moment for us, as it will increase both our visibility amongst UK operators and awareness of Ezugi’s classic and unique casino titles amongst players.”

For Playbook, meanwhile, this represents an opportunity to expand its product offering, which the company called a “key objective.”

A range of live dealer games will be available, including Andar Bahar, Teen Patti, Cricket War, Dragon Tiger, Lucky 7 and – of particular significance to Playbook – Blackjack Salon Privé.

Ceiron Jones, the company’s Head Of Casino, commented: “Increasing our product offering has been a key objective for Playbook this year, so we’re thrilled to be able to now offer UKGC-certified Ezugi content on our platform.”

He added: “Ezugi has a great mix of games and we’re confident that players in the UK will love them. Blackjack Salon Privé in particular, which is specifically aimed at high rollers, is a perfect fit for a number of our operators.”

Premium+ Connections
Premium

1xBet Partners

 
Premium

Sport Generate

 
Premium

Digitain

 
Premium

Lynon

 
 
Premium

Revsharks

 
Premium

Imagine Live

 
Premium

Galaxsys

 
Premium

PIN-UP Partners

 
Premium

GammaStack

 
Premium

RISK

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...