Published
OnlineCasinoIndustryPartnerships

Ezugi games go live in UK via Playbook partnership

Ezugi has strengthened its partnership with Playbook Engineering, paving the way for content from the provider to go live in the UK.

EzugiPlaybook
Listen To Article

Ezugi is part of the Evolution Group and was granted approval to enter the UK market in January.

Now, eight operator brands on the Playbook platform will offer Gambling Commission-certified games from the provider to British players.

“Making Ezugi’s rich mix of games available to operators in the UK – and through such a respected platform as Playbook – is another big and exciting step for our company,” said Balraj Bambhra, UK Territory Key Account Manager at Ezugi.

“It is a landmark moment for us, as it will increase both our visibility amongst UK operators and awareness of Ezugi’s classic and unique casino titles amongst players.”

For Playbook, meanwhile, this represents an opportunity to expand its product offering, which the company called a “key objective.”

A range of live dealer games will be available, including Andar Bahar, Teen Patti, Cricket War, Dragon Tiger, Lucky 7 and – of particular significance to Playbook – Blackjack Salon Privé.

Ceiron Jones, the company’s Head Of Casino, commented: “Increasing our product offering has been a key objective for Playbook this year, so we’re thrilled to be able to now offer UKGC-certified Ezugi content on our platform.”

He added: “Ezugi has a great mix of games and we’re confident that players in the UK will love them. Blackjack Salon Privé in particular, which is specifically aimed at high rollers, is a perfect fit for a number of our operators.”


Casino News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Bayes Esports
Gordon Moody
Affinity Interactive
Sportradar
Follow Us

Company profile: Growe Partners

Dominate the Sports Betting Affiliate Arena with Growe Partn...

Company profile: GR8 Tech

The sportsbook provider discusses turning sportsbooks into a...

Analysing sports betting data from the African Cup of Nations 2024

Sports betting supplier Betby provides Gambling Insider with...

LiveScore Group: Football’s changing relationship with fans

Gambling Insider delves deeper into LiveScore’s Evolution...