Soft2Bet adds live casino content from OnAir Entertainment
Online casino and sportsbook operator Soft2Bet has integrated live dealer content from OnAir Entertainment.
The new collaboration will see the former company’s brands, such as Betinia and Yoyocasino, offer live dealer games from the provider.
The companies’ agreement also includes the creation of five branded roulette tables for some of Soft2Bet’s biggest platforms.
“One of our key objectives as a company is to lead the way in our diverse and high-quality product offering,” said Daniel Mitton, Soft2Bet’s Director of Gaming.
“By incorporating OnAir Entertainment’s immersive live casino content we are further proving that player experience is at the heart of our business.
“Now that we are live, we are excited for the product to speak for itself.”
In September, Soft2Bet integrated live casino games from supplier Stakelogic. This was followed by two appointments in October.
Yoel Zuckerberg was named Chief Product Officer, while Ed Clark became the operator’s new Head of Sportsbook.
OnAir, meanwhile, has ambitions to expand its geographical reach. Earlier this month, the provider unveiled plans for a 2023 US launch.
Elsewhere, OnAir Entertainment intends to open new studios, most notably in Spain and Georgia.
But regarding the provider’s link-up with Soft2Bet, Simon Field, Commercial Director at OnAir Entertainment, commented: “We’re delighted to have agreed a deal with a leading platform provider like Soft2Bet.
“The company’s revamped platform is truly a sensational home for casino games. We can’t wait for our top-notch live casino games to be integrated and provide more players with an engaging and unique experience.”
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