Rivalry agrees new partnership with Low6 to target League of Legends championship

Rivalry Corp and Low6 have announced a partnership to design a new free-to-play Pick’em game for the 2022 League of Legends Championship.

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The new game will also feature as part of the International 11 competition, and from this week until the end of both events, players can predict the match winners from each tournament for the chance to take home $25,000.

Steven Salz, CEO & Co-founder of Rivalry, said after announcing the deal: “Our focus is consistently centred not only on engaging our existing customers but attracting new users onto our platform in innovative ways.

"Low6 has helped us deliver a high-quality free-to-play product to uniquely activate fans around two of the biggest esports events in the world and create more touchpoints to engage our users.”

Meanwhile, Jamie Mitchell, CEO and Co-Founder of Low6, added: “Esports is a growing and global phenomenon, and we knew it wouldn’t be long before we branched out to include it in our inventory.

"We are very proud to be working with Rivalry and demonstrating the flexibility of our platform in meeting the needs of an esports audience and further underlining its ability to drive acquisition in the industry.”

The new free-to-play game launched on 20 October and claims to have brought over 5,000 new registered players to Rivalry’s platform, while it is available to play in all regions that Rivalry is licensed in, except Australia.

Furthermore, Rivalry also stated that it expects to offer more ‘Pick’em’ contests in the future, targeting users in other markets to get players more engaged.

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