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Aruze Gaming America and Play Synergy sign partnership

Aruze Gaming America and Play Synergy have signed a licensing agreement for a strategic partnership. 

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The agreement sees Aruze’s suite of titles for use in Class II and Historical Horse Racing (HHR) approved across all North American jurisdictions on Play Synergy’s Speed and Hyper Speed cabinets.  

Aruze says the agreement grants each company access to market opportunities that wouldn’t be available independently. And, with their partnership has come a joint slogan: “bring more types of games to more types of players.” 

Aruze Gaming America President Rob Ziems said: “This partnership not only brings two leading companies together, but it also brings our best and most exciting titles to new markets across North America. 

“Our partnership with Play Synergy has made expanding into Class II and HHR an obvious choice for us to bring our award-winning fun to even more gamers and gamblers.” 

Play Synergy President Frank Feng added: “Class II and HHR are all about content. By expanding our partnership with Aruze, we gain immediate access to an extensive library of popular game themes as well as a library of themes that have not yet reached Class II and HHR.” 

Play Synergy manufactures and distributes casino games including slot machines and table games, while also distributing game development technology. 

Aruze develops gambling entertainment solutions for the global casino market and will be able to further spread its Activ-Play technology through its latest partnership.  

Activ-Play technology has helped produce Aruze games such as Rock Paper Scissors Instant Win and Go Go Claw. 

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