Through the new deal, NorthStar will provide real-time data to NBA bettors – while sporting the official insignia and logos of the famed basketball league.
Michael Moskowitz, CEO and a founding partner of NorthStar Gaming, said of the new partnership: "As an Authorised Gaming Operator, NorthStar Gaming will connect our players with official data and stats from the NBA and provide them with an insights-packed user experience. We're excited to offer current and future NorthStar Bets players with an authentic NBA experience on our platform."
The Ontario-based gambling company already provides its services to multiple other leagues and sports in Canada, with its pre-game and live in-game betting used in conjunction with the National Hockey League (NHL) through a prior agreement it has with the US sport.
After announcing the deal, Irina Cornides, COO at Pragmatic Play, said: “We’re delighted to partner with NorthStar Gaming and to add to NorthStar Bets’ online casino offering with our award-winning slots.
“The NorthStar team has a strong vision of what they can achieve in the growing Canadian market – and we’re excited to deliver our content within the immersive NorthStar Bets online casino for slots fans to enjoy.”
