EveryMatrix signs three-year partnership with KingMakers

EveryMatrix has signed a new three-year partnership with KingMakers, the Nigerian sports and digital entertainment platform trading as BetKing.

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Through the agreement, BetKing will integrate EveryMatrix’s iGaming platform CasinoEngine.

The move will give Nigerian players access to an “ever-growing library of premium content through a single integration.”

CasinoEngine will be delivered with JackpotEngine and BonusEngine in an effort to boost the gaming experience via flexible jackpot customisation tools and various player reward features.

“We’re very proud of the partnership with KingMakers, one of the biggest players in the Nigerian market,” said Stian Enger, CEO of CasinoEngine at EveryMatrix.

“This is part of EveryMatrix's ongoing mission to expand our reach and our first entry in the Nigerian region, which means that its players can finally enjoy the content we offer thanks to the integration with CasinoEngine, BonusEngine, and JackpotEngine.”

KingMakers Head of Gaming Lauren Holder commented: “We are delighted to be partnering up with such a respected and successful business like EveryMatrix to provide us with a plethora of content for our Nigerian customers.

“We know our three-year partnership will ensure our customers are provided with the most exciting and engaging games, and the deal will continue to solidify our ethos of being the brand where Africa Plays.”

Last month, EveryMatrix went live in the US after signing an agreement with BetMGM in the summer. Content from the iGaming provider’s in-house studios, Spearhead and Armadillo, is now available for BetMGM players in New Jersey.

And earlier in October, the provider was awarded the public tender to provide Veikkaus with casino content.

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