The move follows the launch of Goldbet.it earlier this year. The Italian operator is part of the Gamenet Group.
Playtech noted that the operator has a long history and strong heritage in the Italian market, ranking in the top five poker operators in Italy for both 2021 and 2022 to date.
“We’re very proud to be welcoming one of the most established brands in the Italian market to the iPoker network,” said Playtech VP of Interactive Gaming Marat Koss.
“Our Italian network is enjoying significant expansion this year, and we believe Lottomatica’s decision to choose Playtech as its new provider reflects our commitment to the Italian market, our Poker product and network, and of course the wider vertical.
“We are looking forward to a long and successful partnership with one of Italy’s biggest operators.”
Lottomatica Managing Director Betting & Digital Italy Alessandro Fiumara commented: “We are delighted to be partnering with Playtech and joining the largest iPoker network in Italy. With a long history of investment in and expansion of the Poker market in Italy and worldwide, we firmly believe Playtech’s ambition and long-term vision for Poker makes them the ideal choice of provider.
“With over 50 years of experience between us, Playtech and Lottomatica are a natural partnership, and everyone here is very much looking forward to continuing to develop our business together.”
Last month, supplier of online poker rooms PokerMatch partnered with Playtech, adding its content to the latter’s iPoker network.
