Published
Land-BasedPartnerships

Inspired Entertainment signs five-year contract with Betfred Group

Inspired Entertainment has signed a new five-year contract with Betfred Group.

betfred inspired ent
Listen To Article

Through the deal, Inspired will exclusively provide the UK-based bookmaker with fully integrated managed services for its entire estate of more than 5,500 terminals. This includes installation, remote and field technology support, and platform and content deployment.

Also through the agreement, Betfred has committed to the procurement of 5,000 new Vantage server based gaming ready cabinets throughout 2023.

“This is a milestone contract for Inspired, securing our largest UK betting shop customer estate until 2028,” said Inspired President and COO Brooks Pierce.

“We are extremely pleased with the results of our new Vantage terminal, which Betfred has agreed to purchase as part of this contract, and we expect that arrangement to be the norm for our LBO customers going forward.”

A statement from Inspired read: “The latest edition to the Inspired VLT family, Vantage is powered by an intelligent operating system that features a modern and intuitive next-generation menu with key functionality that drives player game recommendations based on their playing sessions.”

Betfred Group COO Mark Stebbings commented: “Inspired has been a trusted key supplier for 20 years with whom we have a very collaborative partnership.

“We aspire to provide our customers with the best possible experience and Inspired’s new Vantage cabinet delivers. We have been impressed with Vantage’s results and we are excited for our customers to enjoy Inspired’s best-in-class innovative technology, hardware and content.”

In September, the Gambling Commission fined Betfred £2.87m ($3m) for anti-money laundering and social responsibility failures.

The UK gambling regulator found that there were ‘no controls in place to prevent large levels of high velocity spend by new customers,’ and that safer gambling triggers were set too high when ‘customers' spend increased considerably.’

Premium+ Connections
Premium
 
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine