Published
Land-BasedSports BettingIndustryHorseracing

Coral launches free-to-join Racing Club

Following a multi-million-pound investment, Coral has launched a free-to-play Racing Club.  

coral horsracing opened
Listen To Article

The club will give racing fans a chance to experience owning a racehorse. Other Racing Club initiatives include training yard visits, meets with trainers, race day tickets, access to all racehorse areas and exclusive content.  

Coral’s Racing Club will launch with four racehorses currently in training for the upcoming Jump season. These will be trained by Jonjo O’Neill, Joe Tizzard, Rebecca Menzies and Scott Dixon, who will all train one horse apiece.  

The sportsbook says O’Neill is currently sourcing the fifth horse to complete a five-strong team.  

For a chance of winning access to these prizes, Coral customers must opt into the Racing Club and submit ballots for a chance to receive a whole ownership experience.  

Any prize money won for the horse owner will also go exclusively to the owner, says Coral.  

Furthermore, Coral will release a 60-second advertisement featuring its Racing Club.  

The media campaign was headed by creative agency Bartle Bogle Hegarty and executed by the 7stars production company, with the ad directed by Thomas James at Jackdaws Castle and Stratford Racecourse. 

Coral Ambassador and former jockey Tom Scudamore will also feature in the ad.  

Simon Clare, PR Director for Coral, said: "The Coral Racing Club is the only free-to-join racehorse ownership experience in the UK, and our ambition is to make it the biggest and best Racing Club, getting thousands of our customers closer to the action than ever before. 

“There have been times in the past when bookmakers have been accused of prioritising other products like football ahead of racing and not promoting the sport enough.  

“But by creating and launching the Coral Racing Club, on top of doubling our investment in racing sponsorship, Coral is now doing more than any betting operator has done before to increase the appeal of racing and promote the sport."

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...