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Novomatic completes Italian purchase of HBG Group

Novomatic has acquired HBG Group, following the approval of the Italian Autonomous Administration of State Monopolies (AAMS).

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The Italian concessionaire will become a part of Novomatic’s business, which has been operating in the country for the past 15 years.

Novomatic Executive Board Member Ryszard Presch said of the deal: “With this acquisition, Novomatic is sending a clear signal of further international expansion and can double its market share as a concessionaire in one of the key European gaming markets.”

Now the deal is complete, Novomatic has more than 3,000 new employees on its roster – adding to its nearly 22,000 across the globe.

Meanwhile, Markus Büchele, CEO of Novomatic Italia, added: “Exactly in the year of our 15th anniversary in Italy, we can continue on a very successful path thanks to a great partnership with HBG and grow further together.”

Additionally, Novomatic Executive Board Member Johannes Gratzl commented further, saying: “With this successful closing of one of the largest takeover transactions in our company history, we have laid the foundation for further sustainable growth.”

The purchase of HBG comes soon after Novomatic’s Greentube brand agreed a deal to acquire Present Creative.

As a part of Greentube, the US-based development studio creates content for the iGaming and iLottery sectors, with a company background in Real Money Gaming and Casual Gaming.

Recently, the Michigan State Lottery approved several of Present Creative’s products for use in the state – which Novomatic intends to build on by expanding Present Creative’s presence in the fast-growing US market.

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