Published
OnlineLotteryMergers & AcquisitionsIndustry

Novomatic completes Italian purchase of HBG Group

Novomatic has acquired HBG Group, following the approval of the Italian Autonomous Administration of State Monopolies (AAMS).

Novomatic
Listen To Article

The Italian concessionaire will become a part of Novomatic’s business, which has been operating in the country for the past 15 years.

Novomatic Executive Board Member Ryszard Presch said of the deal: “With this acquisition, Novomatic is sending a clear signal of further international expansion and can double its market share as a concessionaire in one of the key European gaming markets.”

Now the deal is complete, Novomatic has more than 3,000 new employees on its roster – adding to its nearly 22,000 across the globe.

Meanwhile, Markus Büchele, CEO of Novomatic Italia, added: “Exactly in the year of our 15th anniversary in Italy, we can continue on a very successful path thanks to a great partnership with HBG and grow further together.”

Additionally, Novomatic Executive Board Member Johannes Gratzl commented further, saying: “With this successful closing of one of the largest takeover transactions in our company history, we have laid the foundation for further sustainable growth.”

The purchase of HBG comes soon after Novomatic’s Greentube brand agreed a deal to acquire Present Creative.

As a part of Greentube, the US-based development studio creates content for the iGaming and iLottery sectors, with a company background in Real Money Gaming and Casual Gaming.

Recently, the Michigan State Lottery approved several of Present Creative’s products for use in the state – which Novomatic intends to build on by expanding Present Creative’s presence in the fast-growing US market.

Premium+ Connections
Premium

Galaxsys

 
Premium

RISK

 
Premium

Sport Generate

 
Premium

Digitain

 
 
Premium

Revsharks

 
Premium

PIN-UP Partners

 
Premium

1xBet Partners

 
Premium

Lynon

 
Premium

Imagine Live

 
Premium

GammaStack

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...