Published
OnlineSports BettingIndustryPartnerships

Tally Technology to deliver football prediction game for Ambev in Brazil

Tally Technology has partnered with Ambev to deliver a football prediction game in Brazil. 

tally generic
Listen To Article

A subsidiary of AB InBev, Ambev’s new prediction game will serve Brazilian football clubs Atlético Mineiro and Cruzeiro.  

The full partnership agreement between Tally and Ambev comes after a “successful trial period,” in which the prediction game was used to engage fans during the Minas Gerais State Championship final between the aforementioned football clubs.  

Tally says Ambev gained 4,000 registered players immediately after the prediction game went live.

Ambev’s game is on an independent landing page, which collects data from player predictions. 

Tally and Ambev have been partners since November 2021; they have now expanded to provide prediction games for Atlético Mineiro and Cruzeiro matches across both the Campeonato Brasileiro Serie A and Minas Gerais State Championship.  

Ambev's Barbara Mundin said: “As sponsors of Brazil’s premier sporting events, we are always looking for new ways to build relationships with the country’s hugely engaged, passionate fan communities.  

“Ever since winning the Golaço Challenge, Tally Technology has impressed with its continuous fan engagement platform which has delivered both a fun, easy-to-play predictions game for supporters and highly valuable data-led insights for our brand.” 

Brad Vettese, CEO of Tally, added: “Brazilian fans are well-known for their devotion to sports, and by signing this deal with a brand on the scale of Ambev, it allows us to serve a large, highly committed and energetic community.  

“Ambev has shown great faith in us since we started working with them and it’s gratifying to serve them with a unique fan engagement environment and a powerful data tool over the coming years. It’s a partnership that we see as going from strength to strength.” 

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Evolution
Crown Resorts
Relax Gaming
Gaming and Leisure Properties
Follow Us

Facing Facts: Analysing figures from emerging gambling markets

Where is the gambling market on the rise, and are there any...

Taking Stock: A guide to lottery/iLottery operator and supplier prices

Gambling Insider tracks lottery/iLottery operator and suppli...

New Horizons Cover Feature: United Arab Emirates

With its first land-based casino set to open in 2027 and a n...

New Horizons Cover Feature: Brazil

Brazil performed quite the feat by getting its heavily delay...

The best of Malta at the Global Gaming Awards

Powered by Gambling Insider, the Global Gaming Awards are th...

Preview: SiGMA Malta 2024

A place in the winter sun: SiGMA returns to the home of iGa...

Company profile: Soft2Bet

Bill 55: Advantages and challenges for Maltese operators in...

Company profile: DS Virtual Gaming

DS Virtual Gaming is a leader in the gaming industry, utilis...