The certification allows the company to provide marketing services to licensed online sports betting operators in the US state of Maryland, as soon as the legal online sports betting market launches on 23 November 2022.
In anticipation of the launch of legal online sports betting in the state, Gambling.com launched BetMaryland.com in February 2022, with the site recently reporting via a survey that 24% of Maryland adults are “likely” or “somewhat likely” to place legal sports bets once the market launches.
“The expected launch of the legal online sports betting market in Maryland adds to the tremendous amount of positive momentum for the North American online gaming industry in 2022,” said Gambling.com Group CEO Charles Gillespie.
“Maryland is taking the right approach by keeping the barriers to entry low and allowing a variety of operators to enter the market. We believe that this will foster competition and ultimately benefit consumers as the operators with the best products rise to the top.
“Gambling.com Group is well positioned to help operators and customers succeed in this next wave of regulated legal online sports betting in the United States.”
Maryland is the fifth North American state or province to launch legal online sports betting or casino in 2022, following the New York and Louisiana sports betting markets in January, Ontario regulating online sports betting and online casino games in April, and Kansas launching sports betting in September.
Gambling.com Group Vice President Caroline Smart commented: “Maryland allowing sportsbooks to take legal sports bets just in time for Thanksgiving is a huge success for sports bettors in the state.
“This is an exciting moment for sports bettors to finally place safe and responsible wagers with legal sportsbooks, after years of discussion and negotiation, and the robust offerings in the Maryland market will ensure there are plenty of choices and opportunities for customers. Gambling.com Group is prepared to help bettors navigate their new world of options.”