The iGaming operator says this partnership is a milestone in its aim to drive engagement for its sports customers.
Per the agreement, Splash Tech’s sports games portfolio will be launched in different markets where ComeOn operates, to coincide with the start of the FIFA World Cup in Qatar.
Splash Tech’s sports games will give customers the chance to win up to €100 ($102.67) in daily prizes. The supplier adds its plan to offer these games in a safe betting environment.
ComeOn Group Chief Data Officer Sherwin Jarvand said: “Offering customers engaging free-to-play games is a key part of our sportsbook marketing strategy, and the World Cup presents a huge opportunity for ComeOn to provide a top-notch player experience throughout the tournament, into 2023 and beyond.
“We set an ambitious target of launching multiple games across our market portfolio in time for the big kick-off, and with Splash Tech’s focus and expertise we are pleased to present their content to our customers.
“Initial results are very encouraging, and with this exciting partnership and we look forward to further enhancing the experience of our customers.”
Splash Tech CEO Adam Wilson added: “This partnership is a huge milestone for Splash Tech. We couldn’t be more excited to power Splash content for the ComeOn Group, a true industry leader, across multiple brands and regions with both free-to-play and pay-to-play user engagement.”
Earlier this year, ComeOn Group launched a new casino API, with German developer Apparat Gaming to be the first provider onboarded.