Everi Payments partners with Railsr on embedded credit card

Everi Payments, the wholly owned subsidiary and FinTech business of Everi Holdings, has entered into a partnership with Railsr to develop an embedded credit and loyalty offering for the casino industry.

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As noted by Everi, land-based casinos can now engage with patrons off-site by offering a branded retail credit card comprising integrated rewards and customised perks.

Offered as part of Everi’s digital CashClub Wallet technology, gaming establishments can “easily create greater engagement with patrons both at their hotels, shows, restaurants, and the casino floor – while also maintaining that engagement and incentivising patron loyalty in their everyday experiences,” the company stated.

The offering provides a platform to reach over 400 casino brands, and also the opportunity for Everi’s clients to offer their own embedded and branded credit and loyalty experience within their existing CashClub Wallet implementation.

“We’re excited to announce the arrangement between Everi and Railsr,” said Railsr Head of Product, North America Tiffany Johnson.

“This embedded credit card experience is an industry-first and will give resorts and casinos a new way to engage with patrons in their daily lives as well as additional revenue to enrich their rewards even further.”

Everi added that the turnkey credit product powered by Railsr will be made available to all eligible customers alongside Everi’s payments, compliance and loyalty infrastructure.

Everi SVP of Product and Payment Solutions Victor Newsom commented: “Working with Railsr, we are modernising the financial relationship and the products that we provide to our customers.

“Now resorts casinos can stay closer than ever to their patrons and reward their loyal customers with custom offers inside and outside of the resort while patrons can better engage with their favourite entertainment venues. It is a real win-win for the industry.”

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