Specific services Aspers Casino will have access to include Intelitics’ real-time campaign monitoring and player tracking.
Aspers Casino will also have access to real-time data and analytics as well as flexible pixel tracking. This means the operator will be able to manage its own campaigns and monitor their effectiveness.
Aspers Casino's online offering is yet to launch but is set to go live in early 2023. It will be powered by GiG and its Data Broker product, which will provide real-time streams and data points into Intelitics’ back end.
The operator is run by the Aspinall family and now has four land-based casinos in the UK since its founding in 2005.
Intelitics VP of Sales Allan Petrilli said: “Aspers Group is a renowned land-based operator in the UK and we are thrilled to be playing a part in its move online and in particular with its affiliate and paid media activity.
“Performance marketing and paid media present a tremendous opportunity for online casino brands to acquire new customers at scale and for a sensible return on investment.
“Our platform provides access to the real-time data they need to monitor and track campaigns, and fine-tune strategies as they go to ensure they achieve the best possible results. It can also help Asper’s traffic partners improve their performance, too.”
Aspers Casino Group CEO Richard Noble added: “We see affiliates and paid media as having great potential to acquire new players following the launch of our Aspers Casino online brand. There is a difference between spending big and spending smart, and with Intelitics we can do the latter.
“We see this partnership as the foundation for our performance and paid marketing activity, and couldn’t have asked for a better platform provider than Intelitics.”
