Greentube launches in Ontario via Entain deal

Novomatic’s Digital Gaming division Greentube has launched in Ontario through its partnership with Entain.  

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Its launch in the market comes after it gained a supplier licence from Ontario’s Alcohol and Gaming Commission (AGCO) earlier this year.  

Greentube says its latest market entry strengthens an “already blooming” partnership with Entain. 

The supplier’s entry into the Canadian provinces will see it supply Entain brands BetMGM, PartyCasino and Bwin with its games. 

Titles these Entain brands will now have access to in Ontario include Greentube’s Diamond Link, Mighty Emperor, Mighty Elephant and Mighty Sevens titles. 

Greentube adds that more of its titles will be made available at these Entain brands in the coming months.  

Despite being its first entry into Ontario, Greentube already has existing operations in British Columbia, Quebec, Manitoba and Saskatchewan. 

Greentube’s entry into Ontario follows its entry into other US markets such as in New Jersey and Michigan with BetMGM.  

The supplier gained its Michigan licence earlier this year, with online gambling operational in the state since January 2021.  

David Bolas, Greentube Commercial Director, said: “This launch in Ontario with BetMGM, PartyCasino and Bwin is the latest vital milestone for Greentube. As a market debut, it represents the next significant step in delivering our North American strategy and underlines the importance of our key relationship with Entain Gaming Group.” 

Recently, Casino777 added Greentube to its Dutch platform. 

Per the deal, titles such as Book of Ra, Super Random Flashback and Grand Slam Casino became available to Casino777 customers in the Netherlands. 

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