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Yggdrasil signs agreement with Reflex Gaming to provide GEMs

Supplier Yggdrasil has signed an agreement with Reflex Gaming, to introduce its Game Engagement Mechanics (GEMs) to the land-based sector for the first time.  

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The deal will see Reflex Gaming incorporate Yggdrasil’s GEMs into its retail games offering in the UK, available on terminals in betting shops, arcades and pubs/other recreational venues. 

Reflex Gaming has been a YG Masters partner since 2020 and has released 11 online titles through the program, with several of them featuring Yggdrasil’s proprietary GEMs, including the popular Dublin Up DoubleMax and Desperate Dawgs 2 Gigablox.  

Yggdrasil’s GEMs portfolio consists of Gigablox, MultiMax, GigaRise, Splitz, FastPot5, and DoubleMax as well as recently introduced WildFight and DuoMax.  

The partnership extension will see the two companies enhance capabilities as Yggdrasil’s GEMs make their land-based debut, and Reflex Gaming can offer its retail customers engaging and proven mechanics from the online channel.  

Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Strengthening our partnership with Reflex Gaming to bring our GEMs to the land-based space is a great milestone for us.”  

“We have already had great success together, releasing many high-performing online titles to players and we are thrilled to now take this to the retail sector.” 

Mat Ingram, CPO at Reflex Gaming, said: “Bringing the mechanics to UK players of our retail content is extremely exciting for us and we believe they offer great potential also in this space and look forward to further expanding our successful collaboration.” 


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