Already Atlantic Lottery’s primary games provider in other regions, Scientific Games will now supply the operator in the Canadian provinces of New Brunswick, Prince Edward Island, Nova Scotia, Newfoundland and Labrador.
Alongside this, the partnership between operator and supplier has been extended for an additional five years.
Atlantic Lottery VP of Lottery and Living Lab, Maureen Wojick, said: “Scientific Games has solidified its long-time partnership with Atlantic Lottery, delivering strong and responsible sales growth for our Scratch’N Win products and topping our previous year by 10%.
“We are focused on using the company’s analytics and insights to create a Scratch’N Win game portfolio that continues to drive performance while entertaining our players with exciting games.”
In addition to Scratch’N Win games, Scientific Games supplies Atlantic Lottery with an integrated central gaming and iLottery system.
This system serves draw, instant-win, sports betting, iCasino and digital instant game content across retail and digital channels.
Scientific Games also provides Atlantic Lottery with retail technology, a player account management system and subscription services.
Scientific Games’ President of the Americas & Global Instant Products, John Schulz, added: “Working with a primary instant games partner that uses analytics and insights to support continued growth across the entire game portfolio is a strong business approach.
“We are honored to continue our good work together to entertain Atlantic Lottery players in New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador.”
Earlier this year, the Atlantic Lottery launched a retail modernisation project with Scientific Games to bring new point-of-sale technology across its network of 3,000 retailers.
