Mohegan Sun wins Platinum Awards for its reality tv show
Mohegan Sun has won a total of five awards – the Platinum MarCom Award for the new "Team Achievement" category from the Association of Marketing and Communication Professionals (AMCP), and four Platinum Viddy Awards for its excellence in video production.
Mohegan Sun won one Platinum Award for its Back of House series and three Platinum Awards for its new advertising brand campaign called “All in for Mohegan.” The online TV series won both a Platinum MarCom and a Platinum Viddy.
The series is about the work lives of some of Mohegan’s most talented and engaging Team Members.
The episode “A Terrific Time” from the recently launched sixth season featured Mohegan Sun’s Nikki Cabrera and Dana Lambersky.
George Galinsky, SVP of Marketing Communications for Mohegan, said: “We extend a heartfelt thank you to the MarCom and Viddy Awards, and to our many talented and entertaining Team Members who work diligently to ensure we’re demonstrating what it’s like to work at one of the largest, most exciting hospitality, entertainment and travel destinations in North America.”
Back of House is produced by New York-based, Primal-NY and this season, which premiered late last year, features an all-female cast for the first time.
Meanwhile, the new Mohegan Sun ad campaign, with a 30-second commercial, won Platinum awards in three different categories.
The “All in for Mohegan” ad campaign won Platinum Viddy Awards for Web Series, Script Writing and Cinematography.
The ad campaign is created by the advertising agency Taxi and it currently airs regionally, including spots during sporting events on TV.
The commercial currently has over 13.1 million impressions and 12.9 million video plays online. The Back of House series has been viewed in over 16 countries and 600 cities.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
