OnlineMarketingSports BettingIndustry

FanDuel partners with Rob Gronkowski for first Super Bowl ad

FanDuel has announced a new marketing campaign featuring four-time Super Bowl winner Rob Gronkowski.

Gronkowski FanDuel
Listen To Article

Called the ‘Kick of Destiny,’ the campaign will see Gronkowski return to the Super Bowl, only this time he will attempt to kick a field goal at half-time during a live commercial for FanDuel.

The kick will see any FanDuel customer that bets more than $5 win a share of $10m if Gronkowski makes the field goal.

The campaign is FanDuel’s first during the Super Bowl and, during the half-time ad break, it will also show Gronkowski training with a former NFL kicker in to make the kick.

FanDuel EVP of Marketing, Andrew Sneyd, said: "Whether it's kick-off, a touchdown or an important play that will decide a season, FanDuel knows moments matter.

“Our first-ever Super Bowl commercial will be more than just a television spot – it will create a moment that will bring fans together and give them something to collectively cheer for.  an unprecedented field goal attempt on live TV… so anything can happen."

Meanwhile, former New England Patriots and Tampa Bay Buccaneers tight end, NFL legend Rob Gronkowski added: "I spent my career catching the ball, but I always knew I could kick it, and now I'll do it live in front of football fans everywhere during the Super Bowl.

“With $10m in free FanDuel bets on the line, I'm training every day to give fans something to root for and to watch the 'Kick of Destiny' live on national television."

Premium+ Connections
Premium Connections
Executive Profiles
Live! Casino and Hotel Louisiana
The Star Entertainment Group
Follow Us

Global Gaming Awards Asia-Pacific: Going live

The Global Gaming Awards Asia-Pacific are set for their firs...

Preview: SiGMA Asia 2024

SiGMA’s annual Asia summit comes back to Manila – signif...

Company profile: Praxis Tech

Being payments ready in Asia - A call to action for iGaming...