The agreement will see SportingWin use Pinnacle’s B2B iframe solution to further establish itself in the Bulgarian market. The former will use the latter’s solution in a bid to attract more quality customers, in particular the high-volume high-value bettors.
SportingWin also aims to improve hold, reduce volatility and optimise performance through the partnership.
“Pinnacle is an industry powerhouse that needs no introduction,” said SportingWin Investment Director Mark Chakravarti. “Its B2B iframe solution is a cut above the rest and will allow SportingBet to further establish itself as a leading betting brand in Bulgaria.
“This is certainly the case when it comes to engaging the 5% of quality customers that can and do make up more than 80% of an operator’s revenue. These players require certain products, features and levels of service, and with the help of Pinnacle, we can now exceed their expectations.
“We have got off to a great start in Bulgaria with our SportingWin brand, but this partnership with Pinnacle really does mark our arrival in the market where we expect to become a major player over the next 12 months.”
A Malta-based B2C betting company, SportingWin became the fifth licensed operator to enter the Bulgarian market, and is now planning a Romania market launch in the near future.
Pinnacle Business Development Director Rohini Sardana commented: “Pinnacle Solution has been designed to help operators leverage our state-of-the-art technology and our unrivalled experience honed over more than two decades.
“SportingWin can now use this to continue to establish itself as a true market leader in Bulgaria.”