The Swedish-based affiliate marketing company noted that the move expands its US reach and “solidifies its position as a major player in the rapidly growing online gambling market.”
The acquisition of the licences allows the group to legally promote and market online gambling sites to Michigan residents, with Leadstar entering the market with its two US flagship products; Sportsbooksonline.com and Unitedgamblers.com.
“We are extremely excited about the opportunity to enter the Michigan market,” said Leadstar Media CEO Eskil Kvarnström. “This licence will allow us to provide even more value to our partners, and we are confident that this will be positive for our company.
“Our team is dedicated to providing the best products for our visitors and in turn helping them to find the right operator. We have achieved this in other markets and are confident that we can replicate that success in Michigan as well.”
The group, which now holds licences in all states where it is necessary, added that it is committed to working solely with the industry’s most reputable and trustworthy sites, with Leadstar continuing to adhere to strict ethical guidelines in all of its marketing efforts.
A statement from Leadstar read: “Leadstar Media has a proven track record of success in the affiliate marketing industry, and the company is well-equipped to take advantage of the rapidly growing online gambling market in Michigan.
“The company’s team of experienced professionals have a deep understanding of the industry and a passion for helping users and sending qualified leads to our partners.”
