Per the launch, SCCG Asia will open a new office in Bangkok, Thailand, which will be led by Kent Jenkins as Director of the new operation.
The campaign will aim to provide management advisory services to casino, iGaming, sports betting and esports firms in Asia.
In addition, SCCG says it will provide solutions and resources for existing partners aiming for entry into Asian markets.
SCCG Asia Director Jenkins said: “I am thrilled to join SCCG and take on the role of leading the regional campaign for SCCG – Asia.
“I am eager to work with Stephen and his talented team of industry leaders boasting over 30 years of experience in the gambling industry. I’m excited to utilise my resources and experience to drive growth and success for SCCG in the region.”
The consultancy says that Jenkins is well-positioned to lead the campaign, with a “high level of knowledge and expertise” in the field.
SCCG Founder and CEO Stephen Crystal added: "We are excited to announce the launch of SCCG Asia and to have Kent at the helm.
"We believe the Asian market for the gambling industry is poised for significant growth, and we are confident that this regional campaign will help our client partners navigate this dynamic market and achieve success.”
Gambling Insider explored the growth potential of the Asian gaming market in the November/December edition of our magazine. Of particular focus were gaming markets in Macau, the Philippines and Singapore.