The group, a gamification and content company committed to making sports betting “easy, inclusive, and accessible to all fans,” was founded in 2021 by sports executive Jaymee Messler and NBA Hall-of-Famer Kevin Garnett.
Both Gray and Swoopes are major names in the Women's National Basketball Association (WNBA), with the former the current reigning WNBA Finals MVP, a 4-time WNBA All-Star, 2-time WNBA Champion and Olympic Gold Medalist.
The latter, who is now retired from the sport, is a 4-time WNBA champion, 3-time WNBA MVP and Hall of Famer. She was the first player to be signed in the WNBA when the league was established in 1996.
And Jeter, a member of the National Baseball Hall of Fame, boasts a 20-year MLB career and 5 World Series Championships. He co-founded The Players’ Tribune with Messler in 2014, and served as Part-Owner and CEO of Major League Baseball’s (MLB) Miami Marlins from 2017-22.
“Gaming Society has become a true community that believes games, betting and social experiences will be key driving factors in not only bringing in new sports fans but also engaging with existing fans on a deeper level,” said Gaming Society Co-Founder and CEO Messler.
“With a wealth of experience across the spectrum of sports business, Chelsea, Derek and Sheryl understand the complexities, challenges and opportunities of the rapidly evolving sports industry and will serve Gaming Society extremely well. It’s incredibly important to have diverse backgrounds and perspectives guiding our company and we look forward to having them as part of our team during these key stages of growth.”
Gaming Society has partnered with several leagues and brands over the past year, including FanDuel, the American Gaming Association (AGA) and the International Gaming Institute at University of Nevada, Las Vegas (UNLV) among others.