In her new position, Habibi will oversee the group's global revenue-generating operations and be accountable for the growth strategy, effectiveness and alignment of the operations. Along with finding appropriate client segments to target and new markets to explore, Habibi will also manage sustainable business growth through sales, strategic alliances and marketing.
Habibi has over 15 years of expertise in the finance and development of new technologies. She had previously worked for AZA Finance, a fintech company that specialised in foreign exchange trading. She also headed marketing and communications at Samsung Electronics and served as Head of Channel Operations for Diebold Nixdorf.
Anil Oncu, CEO of SG Veteris, said: “I am delighted to welcome Meryem to the team. SG Veteris is in a growth phase, and we are currently bucking the trend in the market by continuing to hire key roles to help with our global expansion plans in reputable jurisdictions over the course of 2023.
"We’re excited about launching in more countries as we are seeing consumer behaviours shift and crypto payments becoming more popular and in demand.”
About her appointment, Habibi said: “I’m excited about the opportunities ahead. I see real growth potential in the benefits we can bring to cross-border trade and helping businesses to conduct more efficient and cost-effective transactions.”
To increase the reach of its Bitpace (an online cryptocurrency payment platform for the gaming and gambling business) and Koinal (a well-known cryptocurrency trading platform) brands, SG Veteris increased its staff by 25% and launched additional offices in Estonia and Lithuania in 2022. It serves over 150 countries and has five locations.
