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Citizen partners with Novibet for cardless payments in Ireland

Online betting company Novibet has partnered with fintech company Citizen, with the aim to update its offering to customers – following its launch in the Irish gaming market last year.

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Novibet's Irish customers will be able to use Citizen's cardless payment system for gaming transactions, including account-to-account deposits and withdrawals.

Lambros SIalmas, COO at Novibet, said: “As we strengthen our presence in the Irish market, our offering is further enhanced by our collaboration with Citizen. Our collaboration with Citizen enables us to also provide deposits and withdrawals via banks on Novibet.ie.”

Meanwhile, James Neville, Citizen of CEO, added: “We’re delighted that Citizen’s cardless payment technology will enhance their customers’ experience, providing them with more ways to manage funds instantly, with ease and confidence through their banks’ own secure environments.

“Our PayBlox platform is highly configurable and ideally suited to businesses that need to shape the technology to their needs. As Novibet’s product offering is constantly evolving in response to new market demands, we’re partnering up at a perfect time.”

Furthermore, Novibet extended its agreement with Gaming Innovation Group (GiG) last year.

The new deal will see the former’s marketing compliance platform, GiG Comply, used by Novibet, enabling the European gaming operator to scan web pages for content, including links, iGaming code red words and regulatory requirements across multiple jurisdictions.

It uses its rules engine to analyse real snapshots from affiliates’ campaigns, providing operators with the promotional content used in their brands’ promotions.

The tool allows operators to set up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements.

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