PlayStudios appoints Mickey Sonnino as Global COO

PlayStudios has announced the appointment of Mickey Sonnino as its new Global COO.  

Listen To Article

Sonnino will be based in Tel Aviv and report directly to the company’s CEO Andrew Pascal.  

Pascal said: “Sonnino’s breadth and depth of experience in both gaming and consumer marketing will bolster our company’s operating performance and further establish PlayStudios as an innovator in the gaming industry.  

“Her background and sensibilities make her ideally suited to further advance our unique position as the leaders in rewarded play.”   

In her new role, Sonnino will have operational responsibility for studios in the Americas, Middle East, Europe and Asia.  

Sonnino arrives with over 20 years of experience in marketing, most recently serving as a member of the Playtika management team as SVP of Strategic Communications.  

Before this, she served as VP of Monetisation and General Manager for Slotomania, one of Playtika’s games, in fact.  

Sonnino added: “The playAawards platform is an innovative player retention tool for the gaming industry and offers Rewards Partners access to a highly motivated and unusually focused audience of players who in turn can enjoy rewards from some of the world’s best-known brands.  

“Gaming lies at the intersection of entertainment and media, and I believe PlayStudios is uniquely positioned to exploit its unique position and rapidly growing potential. I am excited to contribute and help guide the company during this dynamic stage in its evolution.” 

Sonnino has an MBA from the Kellogg School of Management at Northwestern University, a BA in computer science from Tel Avi University and a BS in mathematics and economics from the Hebrew University of Jerusalem.  

Casino News Sponsor
Premium+ Connections
Premium Connections
Executive Profiles
Sightline Payments
Sightline Payments
TalkSport Bet
Kindred Group

Are sportspeople being kicked out of gambling ads?  

Gambling Insider assesses the regulatory approach towards sp...

Raising the bar: Tipico Sportsbook discusses its US engagement plans

From Tipico’s pull-up bar competition to its hyperlocal fo...

In focus: Sportradar

With Florian Geheeb, Global Director Advertising Sales, Fan...

A renewed focus: XLMedia discusses its ambitions in the US affiliate market

XLMedia’s President of North America, Kevin Duffey, speaks...

Read Magazine

22 March, 2023

Asia bulletin: Bloomberry terminates deal to invest in PH Travel and Leisure

Bloomberry Resorts has terminated a deal sheet between itself and PH Travel and Leisure Corp, for a proposed investment in PH Travel and Leisure subsidiaries Lapulapu Leisure and Clark Grand Leisure Group.