Per the deal, SCCG Management will provide business development, capital sourcing and strategic advisory services.
Crystal said: “We are thrilled to announce our strategic partnership with Grin Gaming, a cutting-edge microbetting platform revolutionising the gaming industry.
“With this partnership, we aim to bring our extensive network and expertise to the table, allowing Grin Gaming to maximise its potential and reach new heights in the market.
“This collaboration is a testament to our commitment to finding innovative solutions for our ecosystem and staying at the forefront of the industry. We are confident that together, we will drive growth and success for both our companies.”
SCCG Management says it chose to partner with Grin Gaming for its ability to leverage high-frequency futures trading and online machine learning to engage bettors through narrative-style wager generation and low latency.
Grin Gaming CEO Nick Bucheleres added: "Grin Gaming is thrilled to partner with SCCG on distributing our high-frequency micro-market pricing platform.
“SCCG brings decades of experience in the sports gambling industry to the table and offers unprecedented access to global sports books - the perfect partner to help proliferate a cutting-edge product.”
Earlier this week, Betfred launched a sportsbook offering in Virginia. The sports betting brand is represented by Crystal's SCCG Management in the US.
Alongside this, Betfred signed a partnership with the ice hockey team the Vegas Golden Knights, with the help of SCCG Management.