Grid and Beter sign multi-year partnership

A multi-year partnership has been inked between betting content and gaming solutions supplier Beter and game data platform Grid.

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To support Beter's product offering, Grid provides official data feeds from its platform. And with this partnership, Beter will gain content offerings and additional modelling capabilities supplied by Grid.

Clients of Beter will benefit from the introduction of new games to the platform, such as Valorant, an FPS game that has recently gained attention from the betting community.

Evgeniy Bekker, Esports General Manager at Beter, said: “Ensuring we have access to official data feeds within our esports portfolio is of the greatest importance, which is why we are extremely pleased with this new holistic approach to our partnership with Grid."

Mikael Westerling, Chief Sales Officer at Grid, said: “Grid and Beter are aligned in the understanding that secure, quality data can truly open the doors for innovation and growth within the betting space.

"We are looking forward to bringing even more value to the industry with the team at Beter and to creating the best possible experience for its users powered by Grid Data.”

Recently, Grid and partnered to promote their network of B2C betting companies, which includes GG.Bet. The collaboration includes all of Grid's platform-based in-game data offerings.

Grid will provide access to Grid Data, which has powerful modelling capabilities and high-speed accuracy and granularity.

As a result, will aim to improve the services it offers esports betting operators and deliver accurate, timely and high-quality results to its partners.

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