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Lake of the Torches Resort Casino introduces new Passport Lush loyalty scheme

Lake of the Torches Resort Casino will introduce a new loyalty scheme for its players, through Passport's Lush™ loyalty and rewards platform, and Mira™ player enrollment kiosks.

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Guests at the Lake of the Torches Resort Casino will be able to redeem points instantly for e-gift cards, physical retail cards and merchandise, and have the option to gift certain prizes to others. There will also be a selection of enrollment options, card prints, games and offers all available through the new Lush kiosk.

Bill Guelcher, CEO of Lake of the Torches Resort Casino, said: "Our team is thrilled to have chosen Lush as our solution for casino marketing and loyalty kiosks.

"Passport's Lush platform has the tools we were looking for to drive brand awareness and reward our players through custom games, promotions, drawings, and gifting. We are looking forward to bringing this innovative technology to our guests' experience at Lake of the Torches."

The Passport Lush is an industry-first, running on HTML5 with secure cloud-based technology that leaves no technical footprint. Lake of the Torches Resort Casino will be able to take advantage of its unlimited branding, gamification, and patron-specific promotions on launch.

Jason King, Chief Revenue Officer for Passport Technology, said: "Passport is excited to bring Lush and its bevy of casino products to the Wisconsin market. This business was won on Passport's great product and service and we look forward to a long partnership with Lake of the Torches.

"Passport will look to move aggressively across the Midwest with not only Lush, but our amazing lineup of cage automation, redemption, cash access, floor efficiency and cashless technologies."


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