Genius Sports announces partnership with XFL
Genius Sports has announced a new partnership with XFL. Through the partnership, it will gain access to the Genius Marketing Suite, which will help with the release of the XFL Pick’Em game and aims to increase digital engagement with customers.
Genius Sports has exclusive rights to the official data from XFL games and can distribute this to its global network of partners.
Wendy Bass, XFL Chief Business & Legal Officer, said: “Genius is a leader in exploring the new frontier of next generation fan engagement.
“By working with Genius, we can leverage their expertise across technology and data management to make the XFL a more compelling and dynamic viewing experience for the benefit of fans, partners, and stakeholders.”
Genius Sport and XFL have also created a new free-to-play game as part of their partnership, the XFL Pick’Em game.
This platform will encourage fans to predict the outcomes of upcoming XFL games. They will use exclusive football tokens to bet with and the results will determine the fan’s rank on the leaderboard.
Fans will have the chance to win from the pool of prizes that have been promoted alongside this. These include gift cards and tickets to the 2023 XFL Championship Game.
Sean Conroy, Executive Vice President at Genius Sports, said: “For every sports league, an official data strategy that drives both new revenues and fan engagement levels is vitally important.
“We’re thrilled to partner with the XFL, connecting their games with the media and betting sectors while creating meaningful fan interactions through the bespoke XFL Pick‘Em solution.”
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