The affiliate provider says Khalatyan has been a crucial cog in the company throughout the last eight years, spearheading development and showing strong leadership skills.
Khalatyan’s promotion comes after the company’s former CEO, Levon Nikoghosyan, left the business to pursue personal projects.
Khalatyan said: “I am excited to take on this role and lead PartnerMatrix into the future. I have been with the company since day one and have developed a deep understanding of its operations and the market.
“In 2023 we will continue to lead the way in iGaming affiliate marketing and focus on new tools and updates for affiliate security, providing a bespoke approach to every client.”
PartnerMatrix is the affiliate operation of supplier EveryMatrix, whose CEO, Ebbe Groes, commented on the latest appointment at PartnerMatrix: “Vahe takes over the position with a wealth of knowledge about the company and the industry and has some exciting, innovative ideas he will implement in the months to come.
“This is a significant step for Vahe and PartnerMatrix, and I’m delighted he has stepped up. This is fully deserved and I’m confident his efforts, ideas, and skills will continue to bring great success to the company and the group.”
Recently, EveryMatrix posted its annual gross profits, which rose by 26% year-on-year to €65m ($80m).
Its Q4 2022 gross profit also increased by 39% year-on-year to €19.4m.
The report reveals the company's financial performance and gross profit were ahead of expectations across all business segments since its founding 15 years ago, including casino, sports and platform.